Hi I'm Krysta Lee! Your Wedding Photography Coach & Mentor!
🫶Why I Created This Course
I built The Loverly Blueprint because no one teaches us how to actually run a photography business. I spent years making mistakes, undercharging, and hustling without a plan… until I finally invested in coaching and everything changed.
Now? I want that for you. I want you to skip the struggle and start building something sustainable and soul-filling from the beginning. This course is the blueprint I’ve used to help other photographers go full-time, raise their rates, and create businesses that feel as good as they look.
You don’t have to reinvent the wheel. Just roll with someone who’s already been there. Check out my website and social media https://www.instagram.com/loverlyweddings/
www.loverlyweddings.com
🎧 Self-Guided Learning That Fits Your Life
Busy? I see you.
This isn’t a course you’ll start and forget. It’s designed to meet you where you are. Each module is self-paced and available to read or listen to on the go, so whether you're editing a gallery, walking the dog, or commuting to your 9–5—you can still grow your business. Come back anytime, at any stage. This is your blueprint for the long haul.
💬 Support That Actually Supports You
Inside The Loverly Blueprint, you’re not doing this alone. Every week, you’ll join a 1-hour mastermind video call with me, Krysta Lee, and the rest of the students—so you can ask questions, get real-time support, and feel part of a community that truly gets it. It’s a safe, inspiring space to share wins, troubleshoot challenges, and grow together. There’s a seat for you at the table.
🛠 Done-for-You Tools That Save You Time (and Stress)
No more starting from scratch.
From customizable contract templates to email scripts, checklists, questionnaires, and workflow systems—you’ll get everything I use in my real business to run like a well-oiled (and wildly profitable) machine. Tweak them, brand them, make them your own—because these tools are here to help you actually implement what you learn.
💥 From Side Hustle to Six Figures: The Loverly Blueprint
🚨 Launch Price: $675 (Regular: $1,350)
🎯 Only 10 spots available at this rate
If you’re done guessing your way through business and ready for a clear, proven plan—this course is for you.
From Side Hustle to Six Figures is a step-by-step roadmap designed to help photographers go from part-time hustle to fully booked and profitable. It’s built on the exact systems I used to grow my business into six figures—and the same ones I now teach to my coaching students with real results.
You’ll learn how to attract better clients, price with confidence, stay organized, and build a business that actually supports your life—not burns you out.
💼 What you get:
- 🧠 7 jam-packed modules covering mindset, business setup, branding, pricing, marketing, workflows, and scaling
- 🤝 Weekly mastermind calls for support, accountability, and real-time feedback
- 📩 Email templates for every stage of your client journey
- 📄 Contracts you can use right away
- 🎨 A Canva investment guide you can customize and start using today
- ✅ Workflows, questionnaires, timelines, and checklists to keep your business running smoothly
- 🔁 Lifetime access to everything—learn on your own schedule and revisit anytime
🎧 Self-paced. Read, listen, or watch—whatever works best for you.
This isn’t just information—it’s the structure, support, and tools you need to grow with clarity and confidence.
💥 Save 50% now and get in for $675
⏳ Only the first 10 students get this rate
Example Curriculum
- Module 1 Intro | Laying the Foundation – Entrepreneurial Mindset & Business Setup
- Loverly Lesson 1.1 | Define Your Why + Success on Your Terms
- Loverly Lesson 1.2 | Defining Your Business Goals
- Loverly Lesson 1.3 | Setting Expectations & Shifting Your Mindset
- Loverly Lesson 1.4 | Defining Your UVP (Younique Value Proposition)
- Loverly Lesson 1.5 | Determine Your Niche & Become the Expert
- Loverly Lesson 1.6 | Business Setup Essentials
- Loverly Lesson 1.7 | Sole Proprietor vs. Incorporated
- Loverly Lesson 1.8 | Naming Your Business
- Loverly Lesson 1.9 | Charging HST in Canada
- Loverly Lesson 1.10 | Business Banking
- Loverly Lesson 1.11 | Contracts
- Loverly Lesson 1.12 | Insurance
- Loverly Lesson 1.13 | Bookkeeping & Tax Basics
- Loverly Lesson 1.14 | Creating Your Ideal Weekly Schedule
- Loverly Lesson 1.15 | Understanding CRMs
- Loverly Lesson 1.16 | Mindset Hacks for Confidence and Consistency
- Section summary
- Module 2 Intro | Your Signature Brand and Ideal Client
- Loverly Lesson 2.1 | Clarifying Your Dream Client (Client Avatar Exercise Included)
- Loverly Lesson 2.2 | Needs, Values & Buying Behaviours
- Loverly Lesson 2.3 | Messaging That Speaks Directly to your Ideal Client
- Loverly Lesson 2.4 | Crafting an Authentic Brand for Your Ideal Client
- Loverly Lesson 2.5 | Building Trust Trough Consistent Messaging
- Loverly Lesson 2.6 | Crafting Your "About Me" with Purpose & Heart
- Loverly Lesson 2.7 | Your Elevator Pitch
- Section summary
- MODULE 3 Intro | Attract & Book More of the Right Clients Intro
- Loverly Lesson 3.1 | Pricing & Packages
- Loverly Lesson 3.2 | Strategic Structure of Your Investment Guide
- Loverly Lesson 3.3 | Creating Your Investment Guide (Canva Template Included)
- Loverly Lesson 3.4 | Add-Ons & Upsells (Albums, Prints, Video, etc.)
- Loverly Lesson 3.5 | When and How to Raise Your Prices
- Loverly Lesson 3.6 | Response for When They Ask for a Deal or Discount
- Loverly Lesson 3.8 | Your New Lead Workflow – Step by Step
- New Lead Templates: AVAILABLE | FIRST RESPONSE EMAIL
- New Lead Templates: AVAILABLE | SECOND RESPONSE FOLLOW-UP
- New Lead Template: NOT AVAILABLE | RESPONSE EMAIL
- New Lead Template: AVAILABLE | FINAL FOLLOWUP
- New Lead Template: NOT AVAILABLE | RESPONSE EMAIL
- Section summary
- MODULE 4 | Marketing that Converts (Without Burnout) Intro
- Loverly Lesson 4.1 | Instagram, TikTok, Facebook – What Works Where
- Loverly Lesson 4.2 | Building an Effective Marketing Strategy
- Loverly Lesson 4.3 | Marketing Outside of Social Media
- Loverly Lesson 4.4 | Monthly Content Calendar
- Loverly Lesson 4.5 | Marketing Planners and Tools
- Loverly Lesson 4.6 | Repurposing Content Across Platforms
- Loverly Lesson 4.7 | Using AI as an Effective Time-Saving Tool
- Loverly Lesson 4.8 | Building a Website That Converts
- Loverly Lesson 4.9 | SEO Basics Made Simple
- Loverly Lesson 4.10 | The Power of Blogging
- Loverly Lesson 4.11 | Marketing Investment Strategy
- Loverly Lesson 4.12 | How to Optimize Your Google Business Profile
- Loverly Lesson 4.13 | Optimizing Your WeddingWire Listing
- Section summary
- MODULE 5 | Streamlined Systems for a 6-Figure Workflow Intro
- Loverly Lesson 5.1 | Your Full Pre-Wedding Workflow Blueprint
- Loverly Lesson 5.2 | Creating a Top-Tier Client Experience
- Loverly Lesson 5.3 | Digital File Organization & Storage
- Loverly Lesson 5.4 | Signature Editing Style
- Loverly Lesson 5.5 | Editing Work Flow and AI Integration
- Loverly Lesson 5.6 | Timeline Tips & Day-Of Wedding Essentials
- Loverly Lesson 5.7 | Gear Checklist
- Loverly Lesson 5.8 | Vendor & Planner Communication
- Loverly Lesson 5.9 | Rookie Mistakes to Avoid on Wedding Day
- Section summary
- QUESTIONNAIRE TEMPLATE | WEDDING VENDORS
- QUESTIONNAIRE TEMPLATE | TIMELINE
- QUESTIONNAIRE TEMPLATE | SHOT LIST
- QUESTIONNAIRE TEMPLATE | WELCOME
- BOOKED WEDDING EMAILS | Getting Ready & Wedding Day Photo Tips
- BOOKED WEDDING EMAILS | PORTAL WELCOME EMAIL
- BOOKED WEDDING EMAILS: WEEK OF CHECK IN
- BOOKED WEDDING EMAILS | PRINT CONSULT
- BOOKED WEDDING EMAILS | REVIEW REQUEST
- BOOKED WEDDING EMAILS | POST WEDDING THANK-YOU
- BOOKED WEDDING EMAILS | WELCOME QUESTIONNAIRE
- BOOKED WEDDING EMAILS | VENDOR QUESTIONNAIRE
- BOOKED WEDDING EMAILS | TIMELINE QUESTIONNAIRE
- BOOKED WEDDING EMAILS | SHOT LIST QUESTIONNAIRE
- BOOKING PACKAGE TEMPLATE | FOLLOW-UP
- BOOKING PACKAGE TEMPLATE | WEDDINGS
- BOOKING PACKAGE TEMPLATE | PROPOSALS
- GALLERY EMAILS | Your Sneak Peek Photos Are Ready
- GALLERY EMAILS | Vendor Image Gallery
- GALLERY EMAILS | Your Engagement Photos Are Ready
- GALLERY EMAILS | Your Engagement Edits Gallery Is Ready
- GALLERY EMAILS | Wedding Gallery Edits
- GALLERY EMAILS | Wedding Gallery Email
- ENGAGEMENT SESSION EMAILS | Thank You
- ENGAGEMENT SESSION EMAILS | Reminder + Final Tips
- ENGAGEMENT SESSION EMAILS | Logistics
- ENGAGEMENT SESSION EMAILS | PREPPING
- ENGAGEMENT SESSION EMAILS | LET'S BOOK
- PRE WEDDING CHECK LIST
- WEDDING DAY TEMPLATE SHOT LIST
- ENGAGEMENT SESSION TEMPLATE SHOT LIST
- MODULE 6 | Relationships & Referrals Intro
- Loverly Lesson 6.1 | Setting Up Email Lists & Newsletters
- Loverly Lesson 6.2 | Thank You Letters & Thoughtful Gifts
- Loverly Lesson 6.3 | Building Relationships with the Bridal Party
- Loverly Lesson 6.4 | Becoming Their Go-To Photographer for Life
- Loverly Lesson 6.5 | Getting Referrals Through Vendor Relationships
- Loverly Lesson 6.6 | Styled Shoots That Actually Convert
- Loverly Lesson 6.7 | Vendor Email Templates & Collaboration Ideas
- Section summary
- Styled Shoot Shot List
- Module 7 | Navigating Challenges Like a Pro Intro
- Loverly Lesson 7.1 | Handling Cancellations, Reschedules & Red Flags
- Loverly Lesson 7.2 | What to Include in Your Contracts
- Loverly Lesson 7.3 | Setting Policies That Protect You
- Loverly Lesson 7.4 | Scripts for Ghosting & Awkward Conversations
- Loverly Lesson 7.5 | Why They’re Not Booking You (And What to Do)
- Loverly Lesson 7.6 | Knowing When It’s Time to Outsource
- Loverly Lesson 7.7 | Finding Your Circle of Support
- Loverly Lesson 7.8 | Collaborations > Comparisons
- Loverly Lesson 7.9 | Giving Back & Paying It Forward
- Section summary
- YOU DID IT! This is the end of the Loverly Academy Blueprint!
- Mastermind Template Agenda
- Loverly Wedding Photography Contract Template
- Loverly Wedding Cancellation Contract Template
Still not sure!? Book a 1 Hour Video Coaching call- First one's free!!
Still on the fence? Let’s chat.
If you’re not quite sure if The Loverly Blueprint is right for you, book a free 1-hour coaching call with Krysta—founder of Loverly Academy and a full-time wedding pro with nearly two decades of experience. We’ll talk about where you’re at, where you want to go, and whether this course can help you get there. No pressure. Just real talk, personalized advice, and clarity on your next step.
Our Other Featured Products
Coaching, Courses, Bundles & Downloads Tailored to Suit Your Needs!