MODULE 1 | Laying the Foundation – Entrepreneurial Mindset & Business Setup
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Module 1 Intro | Laying the Foundation – Entrepreneurial Mindset & Business Setup
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Loverly Lesson 1.1 | Define Your Why + Success on Your Terms
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Loverly Lesson 1.2 | Defining Your Business Goals
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Loverly Lesson 1.3 | Setting Expectations & Shifting Your Mindset
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Loverly Lesson 1.4 | Defining Your UVP (Younique Value Proposition)
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Loverly Lesson 1.5 | Determine Your Niche & Become the Expert
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Loverly Lesson 1.6 | Business Setup Essentials
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Loverly Lesson 1.7 | Sole Proprietor vs. Incorporated
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Loverly Lesson 1.8 | Naming Your Business
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Loverly Lesson 1.9 | Charging HST in Canada
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Loverly Lesson 1.10 | Business Banking
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Loverly Lesson 1.11 | Contracts
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Loverly Lesson 1.12 | Insurance
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Loverly Lesson 1.13 | Bookkeeping & Tax Basics
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Loverly Lesson 1.14 | Creating Your Ideal Weekly Schedule
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Loverly Lesson 1.15 | Understanding CRMs
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Loverly Lesson 1.16 | Mindset Hacks for Confidence and Consistency
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Section summary
MODULE 2 | Your Signature Brand and Ideal Client
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Module 2 Intro | Your Signature Brand and Ideal Client
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Loverly Lesson 2.1 | Clarifying Your Dream Client (Client Avatar Exercise Included)
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Loverly Lesson 2.2 | Needs, Values & Buying Behaviours
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Loverly Lesson 2.3 | Messaging That Speaks Directly to your Ideal Client
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Loverly Lesson 2.4 | Crafting an Authentic Brand for Your Ideal Client
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Loverly Lesson 2.5 | Building Trust Trough Consistent Messaging
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Loverly Lesson 2.6 | Crafting Your "About Me" with Purpose & Heart
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Loverly Lesson 2.7 | Your Elevator Pitch
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Section summary
MODULE 3 | Attract & Book More of the Right Clients
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MODULE 3 Intro | Attract & Book More of the Right Clients Intro
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Loverly Lesson 3.1 | Pricing & Packages
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Loverly Lesson 3.2 | Strategic Structure of Your Investment Guide
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Loverly Lesson 3.3 | Creating Your Investment Guide (Canva Template Included)
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Loverly Lesson 3.4 | Add-Ons & Upsells (Albums, Prints, Video, etc.)
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Loverly Lesson 3.5 | When and How to Raise Your Prices
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Loverly Lesson 3.6 | Response for When They Ask for a Deal or Discount
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Loverly Lesson 3.8 | Your New Lead Workflow – Step by Step
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New Lead Templates: AVAILABLE | FIRST RESPONSE EMAIL
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New Lead Templates: AVAILABLE | SECOND RESPONSE FOLLOW-UP
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New Lead Template: NOT AVAILABLE | RESPONSE EMAIL
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New Lead Template: AVAILABLE | FINAL FOLLOWUP
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New Lead Template: NOT AVAILABLE | RESPONSE EMAIL
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Section summary
MODULE 4 | Marketing that Converts (Without Burnout)
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MODULE 4 | Marketing that Converts (Without Burnout) Intro
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Loverly Lesson 4.1 | Instagram, TikTok, Facebook – What Works Where
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Loverly Lesson 4.2 | Building an Effective Marketing Strategy
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Loverly Lesson 4.3 | Marketing Outside of Social Media
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Loverly Lesson 4.4 | Monthly Content Calendar
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Loverly Lesson 4.5 | Marketing Planners and Tools
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Loverly Lesson 4.6 | Repurposing Content Across Platforms
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Loverly Lesson 4.7 | Using AI as an Effective Time-Saving Tool
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Loverly Lesson 4.8 | Building a Website That Converts
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Loverly Lesson 4.9 | SEO Basics Made Simple
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Loverly Lesson 4.10 | The Power of Blogging
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Loverly Lesson 4.11 | Marketing Investment Strategy
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Loverly Lesson 4.12 | How to Optimize Your Google Business Profile
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Loverly Lesson 4.13 | Optimizing Your WeddingWire Listing
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Section summary
MODULE 5 | Streamlined Systems for a 6-Figure Workflow
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MODULE 5 | Streamlined Systems for a 6-Figure Workflow Intro
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Loverly Lesson 5.1 | Your Full Pre-Wedding Workflow Blueprint
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Loverly Lesson 5.2 | Creating a Top-Tier Client Experience
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Loverly Lesson 5.3 | Digital File Organization & Storage
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Loverly Lesson 5.4 | Signature Editing Style
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Loverly Lesson 5.5 | Editing Work Flow and AI Integration
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Loverly Lesson 5.6 | Timeline Tips & Day-Of Wedding Essentials
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Loverly Lesson 5.7 | Gear Checklist
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Loverly Lesson 5.8 | Vendor & Planner Communication
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Loverly Lesson 5.9 | Rookie Mistakes to Avoid on Wedding Day
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Section summary
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QUESTIONNAIRE TEMPLATE | WEDDING VENDORS
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QUESTIONNAIRE TEMPLATE | TIMELINE
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QUESTIONNAIRE TEMPLATE | SHOT LIST
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QUESTIONNAIRE TEMPLATE | WELCOME
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BOOKED WEDDING EMAILS | Getting Ready & Wedding Day Photo Tips
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BOOKED WEDDING EMAILS | PORTAL WELCOME EMAIL
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BOOKED WEDDING EMAILS: WEEK OF CHECK IN
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BOOKED WEDDING EMAILS | PRINT CONSULT
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BOOKED WEDDING EMAILS | REVIEW REQUEST
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BOOKED WEDDING EMAILS | POST WEDDING THANK-YOU
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BOOKED WEDDING EMAILS | WELCOME QUESTIONNAIRE
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BOOKED WEDDING EMAILS | VENDOR QUESTIONNAIRE
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BOOKED WEDDING EMAILS | TIMELINE QUESTIONNAIRE
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BOOKED WEDDING EMAILS | SHOT LIST QUESTIONNAIRE
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BOOKING PACKAGE TEMPLATE | FOLLOW-UP
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BOOKING PACKAGE TEMPLATE | WEDDINGS
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BOOKING PACKAGE TEMPLATE | PROPOSALS
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GALLERY EMAILS | Your Sneak Peek Photos Are Ready
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GALLERY EMAILS | Vendor Image Gallery
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GALLERY EMAILS | Your Engagement Photos Are Ready
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GALLERY EMAILS | Your Engagement Edits Gallery Is Ready
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GALLERY EMAILS | Wedding Gallery Edits
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GALLERY EMAILS | Wedding Gallery Email
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ENGAGEMENT SESSION EMAILS | Thank You
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ENGAGEMENT SESSION EMAILS | Reminder + Final Tips
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ENGAGEMENT SESSION EMAILS | Logistics
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ENGAGEMENT SESSION EMAILS | PREPPING
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ENGAGEMENT SESSION EMAILS | LET'S BOOK
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PRE WEDDING CHECK LIST
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WEDDING DAY TEMPLATE SHOT LIST
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ENGAGEMENT SESSION TEMPLATE SHOT LIST
MODULE 6 | Relationships & Referrals
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MODULE 6 | Relationships & Referrals Intro
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Loverly Lesson 6.1 | Setting Up Email Lists & Newsletters
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Loverly Lesson 6.2 | Thank You Letters & Thoughtful Gifts
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Loverly Lesson 6.3 | Building Relationships with the Bridal Party
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Loverly Lesson 6.4 | Becoming Their Go-To Photographer for Life
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Loverly Lesson 6.5 | Getting Referrals Through Vendor Relationships
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Loverly Lesson 6.6 | Styled Shoots That Actually Convert
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Loverly Lesson 6.7 | Vendor Email Templates & Collaboration Ideas
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Section summary
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Styled Shoot Shot List
MODULE 7: Navigating Challenges Like a Pro
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Module 7 | Navigating Challenges Like a Pro Intro
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Loverly Lesson 7.1 | Handling Cancellations, Reschedules & Red Flags
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Loverly Lesson 7.2 | What to Include in Your Contracts
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Loverly Lesson 7.3 | Setting Policies That Protect You
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Loverly Lesson 7.4 | Scripts for Ghosting & Awkward Conversations
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Loverly Lesson 7.5 | Why They’re Not Booking You (And What to Do)
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Loverly Lesson 7.6 | Knowing When It’s Time to Outsource
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Loverly Lesson 7.7 | Finding Your Circle of Support
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Loverly Lesson 7.8 | Collaborations > Comparisons
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Loverly Lesson 7.9 | Giving Back & Paying It Forward
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Section summary
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YOU DID IT! This is the end of the Loverly Academy Blueprint!
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Mastermind Template Agenda
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Loverly Wedding Photography Contract Template
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Loverly Wedding Cancellation Contract Template
